As the year comes to a close and we look back on months of exponential growth in the enterprise mobility sector, CIOs and business leaders are beginning to structure their plans for 2013 while keeping top trends in consideration. The rise of bring your own device (BYOD) and the rapid proliferation of new enterprise-friendly devices and apps have translated to countless productivity hours from agile and remote workforces that are constantly prepared to assist clients. Those reaping BYOD benefits have to stop and ask: can it get any better than this?
As 2012 was undisputedly the biggest year for BYOD and enterprise mobility at large to date, many believe the associated trends will continue to intensify throughout the coming year. Three specific trends will likely define mobility in 2013:
- Widespread adoption of BYOD
- Direct focus on enterprise apps
- Massive movement toward cloud-based mobile device management (MDM), mobile application management (MAM) and mobile security solutions
BYOD sails in the tailwinds of mobility
While enterprise mobility in its current state is still very novel, the Aberdeen Group recently published a blog explaining that BYOD has undergone substantial and consistent growth since 2008 when enterprises began allowing employees to use their devices for business processes. The iPhone 3 and Apple App Store were in their beginnings, and the acronym 'BYOD' had yet to take any form. Now, it has experienced four years of solid growth.
The growing comfort level with BYOD and its associated mobile security solutions, such as MDM and MAM, will allow the trend to become more commonplace in enterprises around the world. The rate of adoption will further by driven by new smartphones and tablets that hit the market, consequentially attracting the attention of employees who are continuing to drive the consumerization of IT.
The rise of applications
The topic of enterprise mobility has largely consisted of devices thus far, especially from the vantage points of corporate decision-makers. While this will likely remain, there will be a growing interest in the testing, monitoring, securing and use of enterprise apps through corporate app stores. Utilization of Apple's volume purchase program (VPP), blacklists, and even whitelists will become more common in BYOD initiatives, increasing demand for MAM solutions.
Reign of cloud-based solutions
Finally, many researchers find cloud computing and mobility to be two peas in a pod, as devices can universally be controlled via cloud services and businesses need the capabilities of virtualized environments to truly capitalize on a mobile workforce. For these reasons, cloud-based MDM, MAM and mobile device security solutions, such as MaaS360, will be in high demand from a strong share of the market.