Back in March, Apple was big man on tablet campus. Back then, it would've been crazy to suggest that in a matter of months, a cheaper tablet with less features would be in the limelight. But that's just what is happening. Here we are four days away from the launch of the Kindle Fire, and the tablet has edged the pre-launch demand for the iPad 2 by one percent (5% vs. 4% very likely to buy; based on a ChangeWave survey). Remember that at the time of its launch, the iPad 2 generated enough demand for Apple spokeswoman (Trudy Muller) to describe it as "amazing". Also note that the iPad 2 sold out the Saturday after it was released. The ChangeWave survey also found that more than a quarter of the of the 5% shown in the chart to the right have to delayed their decision to purchase an Apple iPad.
Today Barnes & Noble sent out invitations to the media and IT community to "join [them] for a very special announcement," on November 7th. Fear not the obscurity of this message; the invitation is said to be under a Nook logo, giving us a fair amount of leeway to guess that a new tablet is on its way. If you still have your doubts, for what other reason would Barnes & Noble decide to double the size of its Nook boutiques in coming weeks?